AI Insights · Timothy · January 2023
Top 5 Consumer Finance Apps Performance in Guatemala During Q4 2022
A look at the weekly downloads and active users of the top consumer finance apps in Guatemala for the fourth quarter of 2022, based on Sensor Tower data.
The fourth quarter of 2022 saw notable performance among the top consumer finance apps in Guatemala. Here is a detailed look at their weekly downloads and active user trends, based on data from Sensor Tower.
BANRURAL experienced a varied trend in weekly downloads, peaking at approximately 20.6K in late October before fluctuating to around 16.3K by the end of December. The app maintained a strong presence in terms of active users, increasing from 197.3K at the start of the quarter to 218.1K in the final week of December.
Bi en Línea showed a steady performance in weekly downloads, with a notable peak of around 9.4K in late November. Active users remained relatively stable, starting at 243.7K and ending the quarter at 242.5K.
Banca Móvil BAC saw its weekly downloads fluctuate, reaching a high of about 6.8K in late November, while its active user base remained consistent, starting at 239.1K and ending at 234.3K.
Banco Azteca Guatemala displayed an impressive increase in weekly downloads, peaking at around 6.6K in mid-December. The app's active users grew significantly from 6.1K at the beginning of the quarter to 17.7K by the end.
Lastly, GTCApp had a more modest performance in weekly downloads, peaking at about 4.5K in mid-October and then declining to around 1.9K by the end of December. Active users showed a slight decline from 12.9K at the start to 11.9K by the end of the quarter.
These insights provide a snapshot of the consumer finance app landscape in Guatemala for Q4 2022. For more detailed analytics and trends, visit Sensor Tower.
